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Sudha Mysore

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Economic feasibility and Viability studies: Criteria evolved for arriving at economically viable procurement price for assured supply of produce for processing (concept won ‘Gits’ award from Food preservers association of India, 1993)

Integrating Econometric methods for farm production efficiency: Developed methods for enhancing profitability through improved marketing strategies integrating econometric price prediction models for Rose cultivation and export marketing ( Concept won R.T.Doshi award, 2003)

Economic Impact of Technology Adoption:

(i) Aggregate Total Economic Surplus from the adoption of ‘dogridge’ root stock technology using Economic Surplus method (First time) estimated as Rs. 8844 crores, with Rs. 804 crores estimated as Producer Surplus; IRR of 40 percent. (upto 2007-08)

(ii) Economic impact assessment criteria standardised at individual farm, group of farms and aggregate levels.

Linking farmers to markets:  Evaluated various existing models that linked farmers to markets for mango and Garcenia crops. Initiating ‘collective action’ at growers level to setting up of ‘crop specific commodity boards’ by international institutional support that ensure ‘percolation of standard price’ to the lowest market actor, the producer, have emerged the most critical factors for efficient linking of farmers to markets (concept fetched FAO grant for presentation at 27th IAAE, Beijing, 2009).

Intellectual Property Rights and Technology Transfer and Commercialisation: Evaluated and negotiated a number of technology transfer protocols, assist in price fixation; technology portfolio analysis and assisted innovators successfully commercialise technologies and fetch high revenues for the institution (obtained Fulbright Senior Research Fellowship from USIEF, India and IES, Washington, DC, 2012-13)   


  1. Sudha M, & Kruijssen, F, 2011, Linking farmers to market through processing - role of agro-industry clusters with special reference to mango crop in South India. In: Carlos A. da Silva and Nomathemba Mhlanga ( Eds) “Innovative Policies and Institutions to Support Agro-industries Development”, Food and Agriculture Organization of the United Nations (FAO), Rome, 2011, Pp: 259-282.
  2. Kruijssen, F., Giuliani, A. and Sudha, M. 2009. Marketing underutilized crops to sustain agrobiodiversity and improve livelihoods. In: Jaenicke, H., J. Ganry, I. Hoeschle-Zeledon and R. Kahane (eds.) Proceedings of the International Symposium on Underutilized Plants for Food Security, Nutrition, Income and Sustainable Development. Acta Horticulturae 806:415-422.
  3. Sudha, M. and F. Kruijssen. 2008. Varietal differences in the supply chain of two mango varieties in South India. In: Chomchalow, N., V. Chantrasmi and N. Sukhvibul (eds.) Proceedings of the international workshop on tropical and sub-tropical fruits. Acta Horticulturae 787, pp. 379-385.
  4. M. Sudha and F. Kruijssen, 2007,  Economic analysis of value addition along the supply chain of fresh and semi-processed products – the case of totapuri mango in South India, in Proceedings of the international symposium on fresh produce supply chain management, 6 to 10 December 2006,Lotus Pang Suan Kaeo Hotel, Chiang Mai, Thailand, Ed Peter J. Batt and Jean-Joseph Cadilhon, RAP PUBLICATION 2007/21, PP:75-85
  5. Sudha, M., and Wen Fei L.Uva, 2000, International competition in green House production of floriculture products-lessons for New York and India. Staff Paper SP –2000-04, from the Department of Agricultural and managerial Economics, ARME), Cornell University, Ithaca, NY 14853, USA.
  6. Sudha,M, 2009,  Regional pattern of economic growth and horticultural development In proceedings of  the International Conference on Horticulture (ICH– 2009), November 9-12, 2009, PNASF, Bangalore
  7. Sudha ,M.,2008, Triggering Agricultural development through horticultural crops, Indian Journal of Agricultural Economics, 63(3): 540-536
  8. Sudha, M, T.M. Gajanana and D. Sreenivasa Murthy, 2006. Economic impact of commercial hybrid seed production in vegetables on farm income, employment and welfare – a case of tomato in Karnataka, Agricultural Economics Research Review, 19(2):251-268
  9. Sudha,M , 2003. An economic analysis of enhancing comparative advantage of Litchi production and marketing, The Bihar J of Agricultural marketing 10(3&4) : 166-178
  10. Sudha ,M, 2006, Economics of polyhouse cultivation of cut rose for export, In: S.K. Bhattacharjee, (ED), Advances in Ornamental Horticulture, Vol 4, Pointer Publisher, Jaipur,  pp: 109-137


Books Authored 

  1. Froukje Kruijssen and Sudha Mysore, 2010, Integrating biodiversity conservation and livelihood improvement: The role of markets for mango varieties and Garcinia species in India, Bioversity International, ( in press)  (I)
  1. Singh, H.P., Prem Nath, O.P. Dutta and  Sudha,M., 2004, State of the Indian Farmer :  A Millennium Study, Horticultural Development (Vol.11), Ministry of Agriculture, GOI, New Delhi  (N)


  1. Recipient of Fulbright-Nehru Senior Research Fellowship, 2012-13 from the  United States Education Federation in India (USEFI), on Generation, protection, technology transfer and commercialisation, a global perspective’ for 8 months at Michigan state University, East Lansing, USA. (6 th July 2012 to 5th march 2013) 
  1. Vice President Elect of Indian Society of Agricultural Economists, Mumbai (2008-2010).
  1. Won R.T Doshi award (First prize) for Best paper for ‘Economics of protected cultivation of cut rose for International market’, in Agricultural Economics Research Review, Vol 14(1) , 2003, Agricultural Economics Research Association, India.
  1. Awarded ‘Fulbright Pre-Doctoral Fellowship’ by the United States Education Federation in India (USEFI), on IPR issues for carrying out a part of the doctoral research at the Department of Agricultural Resource and Managerial Economics (ARME), Cornell University, Ithaca, 14853, USA. The Fellowship was for a period of Six months from July 1999 to Jan 2000.
  1. Won the ‘Gits’ award and cash prize for the best paper on marketing for the year 1993-94 for research article “ Economics of Linking Tomato Production and Marketing with processing”, from the All India Food Preservers Association.
Division of Social Sciences and Training
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