The solid and liquid formulations of Arka Microbial Consortium, that were licenced to M/s Rainbow Agro VET Seri Technologies Private Limited, Kadappa, Andhra Pradesh , were launched under the brand name of the licencee, by Shri. Chiranjiv Choudhary, I.F.S. , Commissioner of Horticulture, Govt. of Andhra Pradesh, on 25-02-2021 at Guntur, in the presence of senior officers of the Department of Horticulture. Shri. Chiranjiv Choudhary, asked the officers of the department to adopt all the suitable technologies of ICAR-IIHR for boosting the horticultural productivity in the state of Andhra Pradesh.